My expertise covers exceptionally strong media influence that drives donations, designing large-scale campaigns and movements, and finding the unique brand personality of a fundraising organization.

I bring hands-on knowledge of high-performing direct marketing and bold creative ideas — such as Roosa nauha tanssii tähtien kanssa on MTV. Please read further

How

• exceptional results in media visibility aligned with your strategy
• 1. repetition & consistency 2. stakeholder mindfulness  3. storytelling & emotion 
• skilled in structured project management.
• a positive and collaborative partner
• experienced in working with top executives

My experience

• lead a team that turned the Pink Ribbon campaign into Finland’s top fundraiser,
• guided NGOs at the heart of intense public debate,
• helped shape HelsinkiMission's distinctive brand,
• managed crisis communications during a major restaurant chain’s COVID shutdowns,
• clarified ESG for a pharmaceutical company,
• built an organizational framework for CSRD reporting
• drove a candidate’s rise from relative obscurity to the city council of a major city.
  
• ALSO: Board member 55+ Rise and Shine 8/25->, Board member Vastuullinen lahjoittaminen ry 12/16-5/19

My languages

• Finnish
• English and
• Swedish